Rich & Good Cake Shop opened in the heartlands of Singapore in 1997 with a mission to “Bring home baked goodness to everyone.” In 1999, we moved out of the heartlands to the heritage shophouses of Kandahar Street. In 2019, we took a leap of faith and ran headlong into the sparkle of Jewel. Specialising in Swiss Rolls, every cake is lovingly handmade fresh daily in small batches by our dedicated team of bakers, using our traditional recipe and the finest of ingredients. Each batch of our signature kaya is slow cooked for 4 hours with fresh pandan leaves to yield a fragrant pandan kaya filling that is uniquely Singaporean.