On is a Swiss brand specializing in premium athletic footwear, sportswear, and accessories. Founded in 2010 in Zurich, On has rapidly gained global recognition for its innovative designs and cutting-edge technology. With a mission to revolutionize the running experience, the brand seamlessly blends high performance with comfort and sustainability. On is built around four core brand attributes: Designed for Self-Expression, Human Inspired. Athlete Approved, Swiss Engineering, and Running DNA—a framework that defines its purpose, innovation, and product ethos.