FairPrice Finest, by NTUC FairPrice, seeks to bring the finer things in life to customers at fair prices. The store is a balance between simplicity and sophistication, value and quality, wellness and indulgence. With rising aspirations and increasingly cosmopolitan lifestyles of Singaporeans, FairPrice Finest combines the heritage of a trusted brand with the experience of fine living. Delivered by a team of knowledgeable and friendly staff, the concept is brought to life through exciting product offerings, lifestyle events and dedicated service.