Deriving its name from the Japanese god of prosperity Ebisu, EVISU was founded in Osaka, Japan, in 1991. The brand is renowned for producing its denim wear through traditional and labour-intensive methods, and introducing premium-quality selvedge denim and custom distressing to the world. Despite its worldwide success and critical acclaim, EVISU’s mission to create high-quality products remains unchanged. Today, EVISU is embraced by both collectors and hipsters alike.