BIRKENSTOCK is a revered global brand, celebrated for its commitment to function, quality, and tradition, a legacy dating back to 1774. The brand is guided by a fundamental insight: human beings are meant to walk barefoot on natural, yielding ground, a concept encapsulated in the term “Naturgewolltes Gehen.” The heart of our brand is the footbed, which forms the core of our own orthopedic methodology, the “System Birkenstock.” The benefits of our system are supported by decades of research, podiatrist recommendations, and consumer loyalty.