It started with a female founder and her son in Monaco, Monte-Carlo, 1982. Ariane and Philippe Prette were key manufacturers in gold, diamonds, and other precious stones for acclaimed jewelers around the world. APM jewellery is chic. APM is Monaco, synonymous with elegance, savoir-vivre, and luxury living. APM jewellery is fashion-forward. APM is street style, catwalks, trends, art. APM is smiling in the South of France. A lifestyle represented by a positive attitude, a sense of welcoming, simplicity, and kindness.