Based on the whimsical concept of “a factory filled with creativity and innovation”, Tokyo Milk Cheese Factory & Cow Cow Kitchen was born in Japan in 2011. The brand endeavours to create sweets that no one has ever made, using carefully selected milk and high quality cheese, combined with ingredients from not only Japan, but also around the world. Here, New meets Nostalgic, and the Unexpected with the Flavourful. The Japanese have an expression “ほおがおちる” (Hoppe ga ochiru) which literally means “Your Cheeks Drop“ – expressed when something delicious is eaten. That’s what Tokyo Milk Cheese Factory is about.