Celebrate with a blend of flavours and designs – Singapore style.
Home can mean different things. It can be a point of origin where one was born and raised, or a place where one has ventured to and made dreams come true. To some, it is not just one location, but wherever there is a sense of belonging. Coming home to Singapore during the holidays, for family reunions and gatherings with friends, is significant to many who study, work or live overseas.
A Singaporean’s return is enriched by nostalgic comfort foods and familiar traditions that may be rare where they have relocated. It is a chance to revisit old favourites that ignite the senses and rekindle memories, or an opportunity to embrace heritage being newly interpreted. For expatriates or travellers here, holidays are a time to discover how festivities are celebrated locally, and to create their own experience of Singapore being a home away from home.
Jewel is a vibrant intersection of homegrown and global brands that make celebrating the Chinese New Year and other festivals a real delight. There are plenty of shopping and dining choices for you to enhance your celebrations, whether it is for dressing up or chowing down. Here is a selection of Singapore brands to include in your fashion quests or feasting pleasures.
Violet Oon Singapore. #01-205/206
Savour Singapore’s diverse and nuanced culinary heritage, from starters and snacks to mains and desserts, in a setting that combines Peranakan flair with colonial charm. Make Singapore flavours, such as Hainanese Pork Chop or Little India Curries, and Peranakan classics, including Buah Keluak Ayam or a Nyonya Poh Piah Party, part of your festive celebrations at Violet Oon.
After being greeted by mosaics, mirrored walls, rattan, marble and silverware, enjoy a cosy lunch, sumptuous dinner, round of drinks or a Singapore high-tea set of dainty sweets and savouries most locals will recognise. Plan a private party for up to 120 guests in the main dining hall, or make a booking for the indoor terrace of 22 seats to dine with a view of Jewel’s HSBC Rain Vortex.
Add South East Asian flavours to your home kitchen by shopping at the retail section, stocked with a delectable range of cookies, jams, gula melaka rum cakes, pineapple tarts, sambals, sauces and more. They make great gifts for the people you love, to reminisce a taste of home.
Bengawan Solo. #01-228/229
This household name in Singapore has been serving up rainbow-coloured assortments of local confectionery before rainbow cakes were famous. It is hard to resist temptation when surrounded by neatly stacked rows of colourful tins and see-through boxes of local cookies and savouries.
Treats in the glass-panelled display cases, some still glistening with warmth, beckon customers to bring a few varieties home. Besides their signature range of Pandan Chiffon, Lapis Sagu, Ondeh-Ondeh, Kueh Lapis and Pineapple Tarts, the latter two which are household favourites during Chinese New Year, there are over 20 types of traditional kueh and various cakes and cookies. You will need enough to share during a festive party, with some people wanting seconds.
Bengawan Solo is famous for its food and legacy where cultures combine to become an iconic part of Singapore’s culinary landscape. Framed photos of their classic kueh and local confectionery adorn a wall, showing pride and joy as though they were members of a family. They certainly make great conversation starters, especially when discussing personal all-time favourites.
Bee Cheng Hiang. #01-226
Some Singaporeans may not know that Bee Cheng Hiang offers wine-pairing with their bak kwa or barbequed meat. Many are familiar with their meat flosses, local confectionery, snackable delicacies and individually vacuum-packed Mini EZ collection that’s great for bringing overseas. With wines featured at selected locations, this makes bak kwa festively applicable beyond Chinese New Year.
At their first concept store in Jewel, customers browsing the central display of barbequed meat will find labels bearing the names of matching wines as well. You can indulge in specific pairings prepared on-site (with other beverage alternatives if preferred), while seated in front of a glass-partitioned barbeque pit to comfortably observe skillful staff cooking bak kwa fresh on the grill.
The surrounding shelves are filled with delicacies of various textures and flavours, from crunchy and spiced, to sweet and fluffy. Whether you intend to have a quick bite as you explore Jewel, bring snacks to a party, or prepare gifts, every meaty note or nutty bouquet is a burst of local memories.
Lim Chee Guan. #B2-222
Ask a Singaporean who celebrates Chinese New Year about Lim Chee Guan bak kwa, and most would have at least one story of somebody spending hours in the queue during the festive peak period. Hot weather, sold-out favourites, triumphs and disappointments – tales of deliciousness, delicacy, dedication and drama altogether.
The effort and time spent is not just for the sought-after taste and texture that long-time fans rave about. It is also to show utmost sincerity by patiently standing in line to buy them as gifts to strengthen their most valued relationships. Their bak kwa is freshly made upon order, all to ensure consistent quality and freshness, resulting in flavour attributes that have gained the brand a loyal following.
Make your purchases in air-conditioned comfort by acquiring this famous bak kwa at their Jewel outlet. Perhaps you will be lucky enough to skip the long queues (just maybe…). The timing of your incoming or outgoing flight may just be perfect for a purchase before heading home to your reunion.
In Good Company. #01-214/215/216
Dress ready for the Chinese New Year in brilliant colour with pieces from their new Spring Capsule. Vibrant scarlet hues feature in a modern colour palette, intermixed with soft blushes and splashes of sunny yellow, primary blues and jewelled hues.
Their new Spring Capsule explores the form of geometrical shapes through deft drape work and intricate folds. Style-ready pieces are presented in fluid movement and sculpted lines, while unexpected details highlight and define the form through handcrafted folds, looped sashes and signature drape work.
These are pieces to break up a monochromatic wardrobe; style pieces that you’ll wear again and again through different occasions and moods, from day to night.
Beyond clothes, also browse a well-edited selection of uniquely flavoured chocolates, travel mugs upcycled from coffee grounds, notebooks, tote bags, and statement accessories at their store. Don't forget to indulge in some delicious botanical flavoured gelato in freshly made thyme-infused waffle cones from the famed Birds of Paradise gelato parlour when you leave!
During this Chinese New Year period, delight in a “Spin & Win” with any purchase and stand to win surprise gifts, treats and IN GOOD COMPANY shopping vouchers. You might even pick up an auspicious Fortune Cookie. Find out how by visiting the store today.
The Shirt Bar. #B1-240
This Singapore menswear and lifestyle brand sure has fun with delivering messages of motivation, from their store signages to their gift packages. Their philosophy seems to be the perfect blend of classy and quirky, of refinement and whimsy.
Amidst displays of nostalgia such as a vintage iron, camera, and sewing machine, you will find a wide range of shirts in classic colours as well as more flamboyant motifs, including the Peranakan-inspired Singapore Collection. Think flora and fauna, polka dot prints, or coffee cup patterns aesthetically repeated all over. Very festive indeed.
Accessorise with spill-resist neckties that come in a multitude of colours, patterns and textures. Pair it with tie pins that look like mini eyeglasses, darts and more. Suit up with cufflinks in the shape of croissants, basketballs, or automobiles, and complete your look with jackets, belts, shoes, scarves, pocket squares and lapel pins. Forget something? They have a vending machine outside the store.
Put together brand new outfits during their Chinese New Year promotion. Enjoy a 20% discount on all Suits, Blazers, Dress Pants and Shoes, and a 50% discount on your 3rd item. Visit the store today for more details.
Yacht 21. #B1-239
Some Singaporeans love a getaway during the festive season. Others get to feel the vacation mood every day of the year, even without travelling. Spending time in Jewel has that effect. Singapore’s homegrown womenswear label, Yacht 21, is all about summer-friendly statement pieces that cross between office-wear and resort-wear to complement work and play, all year round.
Each design is thoughtfully curated to represent a woman who is effortless, versatile and free. With collections inspired by holiday destinations such as Santorini and Portugal, and their Chinese New Year Collection putting tropical prints, floral patterns and festive reds in the limelight, it is easy to feel you are in Singapore, or not, but definitely in the holiday spirit.
Shop at their Jewel store and you may just walk out in a new outfit and fresh attitude, all ready to buy a plane ticket on impulse. Without a passport though, you can still transcend geographic boundaries in your mind while dressed in their designs. You are at Jewel after all.
Head on down during their Family & Friends Bundle Sale, now on till 23 January 2020. Enjoy discounts of 15% (minimum 2 pieces), 20% (minimum 3 pieces) or 25% (minimum 4 pieces) as you dress up for this Chinese New Year. Find out more at the store today.
Jewel CNY Promotion
It is an auspicious time to shop at Jewel. Spend a minimum of S$88 at Jewel stores from 6 January to 2 February 2020 to redeem an exclusive set of Disney’s Frozen II red packets. Get to redeem an additional S$5 Grab voucher as well when one receipt is from B1 shops. Visit here to find out more.